![]() "Our financial performance has been and will continue to be significantly determined by our success in adding, retaining, and engaging active users." "The size of our user base and our users' level of engagement are critical to our success," the company said in its IPO filing. But for 2012, eMarketer estimates Facebook's mobile sales at a scant $73 million - a pittance among the $5 billion in revenue that analysts expect Facebook to rack up this year.įacebook's financial filings emphasize the importance of expanding its membership ranks. Research firm eMarketer recently predicted that Facebook's annual mobile ad revenue will hit $629 million by 2014, putting it second only to Google ( GOOG). Half of Facebook's users access the site at least once a month through mobile devices, and a whopping 102 million users - more than 10% of the site's membership - only use Facebook's mobile site.īuilding a better mobile experience is one of Facebook's top priorities, Zuckerberg said in a recent interview: "That's the future." By the end of this year, there will be more mobile devices on Earth than people, according to forecasts from Cisco ( CSCO). The company is also scrambling to increase its foothold in the mobile world, the next big battleground for social networks. Facebook ( FB) shares rose more than 1% at the start of Thursday trading. ![]() Investors remain leery of Facebook, whose shares have fallen more than 40% since the company's rocky public debut in May. ![]() Increasing those figures is one of Facebook's top corporate priorities. Facebook makes an average of $3.20 each quarter in revenue off its North American users, versus just 55 cents from those in Asia. and Canada, but those users account for 48% of the $992 million in advertising revenue that Facebook took in last quarter. Less than 20% of Facebook's users live in the U.S. ( Sorry, Orkut.)įrom a money-making standpoint, not all of those users are created equal. Facebook's total membership grew nearly 30% over the past year, but in hot regions like Brazil, its membership doubled. It took Facebook six years to hit the 500 million user mark and barely two to double it. It has a presence in more than 200 sovereign territories, according to stats tracked by All Facebook, which draws on data Facebook provides to advertisers, and an empire that stretches from a mere 20 users in Vatican City to more than 166 million in the United States. While its growth in North America and Europe has leveled off, Facebook continues sucking in new users throughout Asia and the developing world.
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